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Motion Capture Technology to Help the Development of Creative Advertising with Realistic Effects

Short Description:


In today’s era of information explosion, advertisements are becoming shorter and more compact, and the forms of creation are also changing a lot. The fundamental purpose of ad creation is to seize users’ minds and make them remember the brand with stunning visual effects.

Motion capture technology empowers the creation of advertisements across the industry, and helps advertisements “create stunning visual effects” with high quality and high precision motion capture to capture the minds of users.

Product Detail

Product Tags

Motion capture technology helps to create ads and seize users' minds

1. 5G sector: 5G + motion capture creates a more high-tech experience

Emirates Telecom has produced a high-tech 5G promotion advertisement to popularize 5G technology. The commercial combines live action footage and 3D animation technology, with real actors wearing inertial motion capture equipment to capture the entire 3D animation, demonstrating the huge amount of information that 5G technology can carry through complex and sophisticated visual effects. The motion capture technology and 5G technology have achieved an amazing integration in the creation of a commercial.

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2. Brand upgrade field: motion capture drives the brand to rejuvenation

Midea Air Conditioner has been committed to brand upgrade development, through the new brand promotion strategy to attract the attention of the younger generation of consumers. For example, the brand IP "brand spokesperson of Midea Air Conditioner" - four naive polar bears. And through motion capture technology to create a new brand promotion short film - "the United States bear". By the real soccer player as a motion capture actor, imitating a series of actions such as kicking a soccer, rotating, jumping, etc., made a small video of high realistic animation, with a novel three-dimensional animation implanted in the brand concept, to convey the brand proposition and occupy the minds of users.

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3. Game promotion field: motion capture realistic scenes fascinating

The famous foreign game brand EA sports had launched FIFA 16 game (live soccer) promo "in the game", attracting a large number of game fans attention, but also make the game more popular. The production of the promotional video is the use of motion capture technology for motion capture, the scene is very realistic portrayal, competitive effect is intense, perfectly present the game effect, full of infection.

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4. FMCG segment: motion capture to creatively outline brand image

Nissin Foods recently co-branded with King of Thieves to attract new consumers' attention through brand co-branding, and used motion capture to create a youthful commercial "Hungry Days" featuring the popular King of Thieves character Sauron to convey the brand's youthful, dynamic and lively image, which resonates with consumers and generates revenue.

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Specifications

VDSuit Full (1)
VDSuit Full (2)

Technical solution

Inertial motion capture technology

Advantages

Accuracy; adaptivity; flexible use

Weight of the motion capture suit

0.5Kg

Wear time

<5min

Sense points

27

Acceleration range

±16G

Gyroscope range

±2000

Magnetometer range

4.9Gs

Pose capture range

360°

Pose accuracy

ROLL<0.5° PITCH<0.5° YAW<1.5°

Data transmission mode

2.4GHz wireless or USB2.0 wired

Transmission distance

30m wireless (open environment)/3m wired

Data frame rate

60HZ, 72HZ, 80HZ, 96HZ

Data type

RAW, QUA, EULER, BVH, FBX

Power supply mode

Rechargeable built-in large-capacity lithium battery which can work 2.5h continuously

Charge mode

MicroUSB port; external 5V charger; full charge<2H

Internal data refresh rate

500HZ

Core algorithm

Independently developed

Displacement function

Support displacement function

High-dynamic characteristics

Support jump, flip and other difficult motions

Supported Application Platforms

Unity3D, UE4, 3D MAX, MAYA, MotionBuilder

Calibration

Single pose calibration

Data editing and playback

The motion capture software is equipped with the data editing and playback function

 

Applications

Virdyn motion capture suit widely used in: 3D animation, game production and development , sports gait analysis, virtual live broadcast and digital human real-time solution.

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (5)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (7)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (1)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (6)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (2)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (3)
Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (4)

Device Performance Demonstration

Core Technology

Sensors

● Core algorithm: Our self-developed algorithm, high-frequency refresh, fast calibration

● Automatic temperature compensation: Adaptive temperature compensation algorithm to effectively suppress temperature drift

● Accurate data: 360° attitude capture range, no angle limit

● Wireless transmission: Wireless transmission, charging 2hours, continuous working 3hours

● High magneticresistance: Continuous resistance to 60s magnetic field mutation

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit (8)

Supporting software: VDMocap Studio

Virdyn VDSuit Full for Full Body Function Inertia Motion Capture Suit

● Perfect supporting functions, advanced motion capture system algorithm

● Window and lens tracking function with four viewing angles

● Data Repair, Data Redirection, Data Frame Cut, Motion Capture Bone Editing, Climbing Effects

● Support mainstream applications such as Unity3D, UE4, 3D MAX, MAYA, MotionBuilder, etc.

● Data types include RAW, QUA, EULER, BVH, FBXO

Package Includes

High-accuracy sensor

● High-accuracy sensor * 28

● Full-featured motion capture suit * 1

● Controller * 1

● Wireless receiver * 1  

● 3m USB cable * 1  

● 5V charger * 1

● Silicone ring * 30


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